Come on board!
Reach a captive audience of information-hungry travellers
Passengers on board P&O ferries have indicated a clear demand for tourist information. We are in a unique position to offer access to a captive audience of passengers on board.
Benefits to you!
Dover – Calais
- Reaching a captive audience of 8.5 million passengers per annum
- 350 crossings per week with each crossing lasting for 90 minutes
Hull – Zeebrugge
- Reaching a captive audience of 2.5 million passengers per annum
- With overnight sailings you have your target audience’s attention for even longer.
Portsmouth – Bilbao
- Reaching a captive audience of 1 million passengers per annum
- With overnight sailings you have your target audience’s attention for even longer.
Your marketing materials will reach a truly international audience (source: P&O research 2005/06):
- British: 55%
- French: 15%
- German: 10%
- Belgian: 10%
- Dutch: 5%
- Italian: 5%
90% of travellers are looking for what you are advertising!
Your audience
(Listed from majority to minority)
- Holidaymakers
- Sightseers
- Shopping abroad
- Visiting family
- Visiting additional properties
- Business travel
The majority of these travellers have not booked accommodation and are looking for typical British locations. Small British villages were the most desired places when we undertook our research. Travellers also expressed particular interest in:
- Castles, gardens, cathedrals, historic houses, vineyards and museums
- Family oriented attractions and events
- Hotels and guest houses
- Travel directions and road maps
- Shopping & leisure facilities and restaurants
Our display boards are replenished on a daily basis with deliveries taking place every week. All customers are supplied with a monthly stock report.